The pool deck finally gets
its data.
OUR VISION
Competitive swimming is defined by precision. Hundredths of a second decide races, rankings, and careers. Yet for decades, the tools on the pool deck have remained largely unchanged. A stopwatch. A clipboard. A coach’s eye. Orca Vision was created to change that.
Our AI platform captures, tracks, compares, and analyses every swimmer in every lane simultaneously, transforming video into structured, objective performance data within minutes.
No wearables. No manual tagging. No expensive lab equipment. Just one camera and software designed specifically for competitive swimming. We work with clubs, federations, and NCAA programmes across every level of the sport, from youth development to Olympic preparation.
What once required hours now takes minutes. Orca Vision makes elite-level performance analytics accessible to the entire sport.
The founders
Adi Segal-Dori
CEO, Co-Founder
Adi holds an M.Sc. in Operations Research from Columbia University and previously served as COO and Co-Founder of Spatially Health. A former Division I swimmer, she also chairs Maccabi Haifa Aquatics and sits on the board of the Israel Swimming Association. Her experience bridges competitive swimming and technology leadership, bringing deep domain expertise and a strong global network within the sport.
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Elior Malul
CTO, Co-Founder
Elior holds an M.Sc. in Computer Science from the Technion. He was an early engineer at RedisLabs, later founded the Data Science group at AppsFlyer, and also worked at Microsoft. A former professional triathlete who competed in European and World Championships, his expertise in machine learning and large-scale data systems led him to build the first AI platform designed specifically for competitive swimming.
LinkedIn